Work Samples

Building the Brand of a Key New Office at USC

At USC, I led communications for the newly established Office of Civil Rights Compliance, building its brand and credibility in the wake of high-profile PR challenges. I developed and executed a comprehensive communications strategy to increase transparency, trust, and engagement across the university’s 85,000+ students, faculty, and staff. This included leading a complete redesign of the office’s website, incorporating trauma‑informed design principles to make resources more accessible and user-friendly.

Title IX 50th Anniversary Campaign at USC

I created and managed the year-long 50th Anniversary of Title IX campaign that celebrated gender equity at USC and spotlighted more than 60 trailblazers. The campaign became a signature communications initiative of the President's administration and was highlighted at a national educators conference.

USC Responds Report

I have contributed significantly to USC’s ongoing culture journey by promoting civil rights initiatives and harassment prevention training that led to major increases in reports filed and adjudicated as well as an overall healthier university climate, as seen in the USC Responds report.

The James Irvine Foundation's Arts Innovation Fund

At the James Irvine Foundation, I led communications for the Arts program and partnered with 18 grantee organizations to announce the results of a major initiative: the Arts Innovation Fund. As part of that work, I spearheaded the creation of a complex, interactive infographic that earned wide acclaim in the arts and philanthropy sectors and was later showcased at national conferences.

Taking a New Product to Market at Renew Financial

At Renew Financial, a clean energy startup, I was brought on as the first marketing professional to build the company’s brand and marketing strategy from the ground up in preparation for launch. I assembled and led a team of eight, developed the website and brand identity, executed a high-impact product launch campaign, and produced a series of compelling customer testimonials—efforts that drove more than $22 million in monthly revenue at our peak. Within my first year, I was promoted from Director to Senior Director in recognition of my leadership and results.

HillsidesCares Initiative

I helped launch a new healthcare initiative called HillsidesCares with a variety of communications products like a new website, an overview video, a PR campaign and a social media campaign, leading to more than 12 new placements.